Sony
UX Design - Wireframes, research
Ui Design - Concept design, Illustration, Layout design , photography
Art Direction - Product shoots in Tokyo, Berlin & Las Vegas
Team management - Supporting illustrators, designers, motion designers and copywriters to create content for Sony Global
I helped guide, art direct and provide technical insight to several creative teams to aid the design and production of each product page we would deliver to Sony HQ in Japan. We would cover the information hierarchy, copy, illustration and provide sketches for shot lists needed be photographed.
Working with Sony's Creative Director, we would learn about the new products due to launch at CES or IFA and learn about their product specs and USP's. We would then craft a storytelling page with designers and copywriters. Sometimes we wouldn't have graphics or photography until the last minute before launch, and sometimes we would be able to dictate the shot list. We began to sketch and design illustrations for the pages which would then be used for the photoshoots and final pages.
As we grew trust with the Sony team in Tokyo over the year, we were given more products to manage and I was able to build a team of designers, artworkers, motion designer and illustrate to create pages and I would creatively direct and manage the team right though building on our custom Sony CMS to go live at the main events.
When designing product pages for Sony, some illustrative diagrams are required to describe how each product works. With a house style we adhere to, we still strive to make the illustration style fresh, while maintaining a look that is consistent throughout the site. As the lead designer on the account I would ensure our team would follow the style set out and produce detailed illustrations that showcase the design and technology. Above is an example of an illustration I put together for a Sony headphone page.
Feel free to see some of the pages I helped Art direct and produce.
